Executive Presence and Personal Branding: Presence, Credibility and Impact
In senior roles, presence is not what you intend. It is what others experience. This Executive Masterclass helps leaders understand how they are perceived in high-stakes moments and how that perception shapes trust, credibility and influence. Participants refine the signals they send under pressure, align personal brand with purpose and role and strengthen their impact in boardrooms, stakeholder forums and moments that matter most.
Description
These masterclasses are designed for senior leaders whose decisions shape culture, performance and organisational direction. They are not skills programmes in the traditional sense. They are strategic interventions for people who already carry consequence.
Each masterclass creates space to think beyond the urgent, to confront the realities of leadership at scale and to sharpen judgement in the areas that matter most. They operate at the intersection of culture, strategy and human behaviour. The intent is not to add another tool, but to strengthen how leaders see, think and choose when the stakes are high and the path is unclear.
Course Objectives
By the end of this masterclass, participants will be able to:
- Describe how executive presence is formed and experienced
- Identify the gap between how they intend to lead and how they are perceived
- Strengthen credibility through clarity, authenticity and composure
- Align personal brand with role, values and organisational context
- Adapt presence to high-stakes and high-pressure environments
- Define practical shifts to increase impact and influence
Course Outline
In Practice Participants Will Explore
- How they are experienced in board, ExCo and senior stakeholder settings
- The moments where their presence carries the greatest weight
- How ambiguity, pressure and silence shape perception
- The difference between confidence and credibility
- What others infer when participants enter a room, speak or pause
Strategic Focus
Participants will examine:
- Executive presence as a leadership signal
- The gap between intent and perception
- Personal brand as lived behaviour, not image
- Presence under pressure and in ambiguity
- Voice, posture and clarity as instruments of leadership
- How senior leaders earn authority without relying on title
Prerequisites
There are no specific prerequisites for this course.
Who should attend
This masterclass is promoted within our suite of ‘Board level’ leadership development options. It is therefore recommended that participants attending, are currently operating at a senior level of leadership, with a view to further develop their skills and competencies within the leadership arena.
Related Certifications
Attendees may also be subsequently interested in
- How to Fulfil your Potential in Business and in Life
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