Mastering Business Analytics: Leveraging Data for Informed Decision Making
Business analytics training for managers and professionals who need to use data to make confident, evidence-based decisions. This practical programme builds understanding of key measures, trends and insights that drive performance. Participants learn how to interpret data, ask the right questions, challenge assumptions and translate numbers into clear actions, enabling stronger judgement, reduced risk and more informed decision-making across the organisation.
Description
The programmes within this Business Development pillar are not “off-the-shelf” courses. They are designed as a menu of development options that can be combined, adapted and shaped to reflect how your organisation actually creates value, wins work and sustains client relationships. What appears to be a requirement for “sales training” often points to something deeper – commercial confidence, consultative thinking, internal collaboration or the ability to articulate value with credibility.
These outlines are therefore best read as catalysts for discussion – prompts to help you reflect on how opportunity is identified, pursued and converted and what kind of development will genuinely shift commercial behaviour. In practice, the most effective solutions often draw on complementary elements from across our other pillars – Communication, Personal Development, Management and Leadership and Senior-Level Leadership and Talent Development. Every intervention we deliver is built in partnership with you, around your culture, your people and the outcomes you need to achieve.
Course Objectives
By the end of this programme participants will be able to:
- Explain the role of analytics in effective decision-making
- Ask better questions of data and insight
- Interpret trends, patterns and key indicators
- Distinguish meaningful signals from noise
- Challenge assumptions using evidence
- Translate insight into practical business action
Course Outline
1. The Role of Analytics in Modern Organisations
- From intuition to evidence-informed judgement
- Common pitfalls in data use
2. Understanding Business Data
- Types of data and what they reveal
- Sources, quality and limitations
3. Interpreting Insight
- Reading dashboards and reports
- Identifying patterns and trends
4. Asking Better Questions
- Framing problems analytically
- Testing assumptions with evidence
5. Turning Insight into Decisions
- Linking data to business choices
- Prioritising action based on impact
6. Responsible Use of Data
- Ethics, bias and interpretation
- Using analytics with judgement and care
Prerequisites
There are no specific prerequisites for this event
Who should attend
Managers, leaders, analysts and professionals who want to:
- Improve the quality of business decisions
- Use data with greater confidence and purpose
- Challenge assumptions with evidence
- Strengthen commercial and strategic judgement
- Turn information into practical action
Applicable across all sectors where data informs performance, strategy and operational choice.
Related Certifications
Attendees may also be subsequently interested in
- Mini MBA – Finance, Risk Management & Corporate Governance
Contact us to train your team
Looking to upskill your team? We offer tailored training designed around your needs. Flexible formats, expert instructors, real impact. Get in touch — your next training starts here.
