Developing a Coaching Culture

The programmes within this Business Development pillar are not “off-the-shelf” courses. They are designed as a menu of development options that can be combined, adapted and shaped to reflect how your organisation actually creates value, wins work and sustains client relationships. What appears to be a requirement for “sales training” often points to something deeper – commercial confidence, consultative thinking, internal collaboration or the ability to articulate value with credibility.

These outlines are therefore best read as catalysts for discussion – prompts to help you reflect on how opportunity is identified, pursued and converted and what kind of development will genuinely shift commercial behaviour. In practice, the most effective solutions often draw on complementary elements from across our other pillars – Communication, Personal Development, Management and Leadership and Senior-Level Leadership and Talent Development. Every intervention we deliver is built in partnership with you, around your culture, your people and the outcomes you need to achieve.

By the end of this programme participants will be able to:

• Explain the value and characteristics of a coaching culture
• Apply core coaching skills in everyday conversations
• Use listening and questioning to encourage reflection and ownership
• Deliver feedback that supports growth and performance
• Create a supportive and trusting team environment
• Identify practical steps to establish and sustain coaching behaviours

1. Foundations of a Coaching Culture

• What a coaching culture looks like in practice
• Benefits for performance, engagement and growth

2. Core Coaching Skills

• Active listening and purposeful questioning
• Encouraging reflection and responsibility

3. Feedback that Drives Development

• Structuring constructive conversations
• Linking feedback to goals and outcomes

4. Creating a Supportive Environment

• Building trust and psychological safety
• Encouraging openness and learning

5. Coaching in Everyday Leadership

• Using coaching in routine interactions
• Supporting empowerment and decision-making

6. Sustaining a Coaching Culture

• Identifying enablers and barriers
• Creating a practical action plan

There are no specific prerequisites for this course.

Attendees may also be subsequently interested in

• Identifying our Personal Values

Managers, supervisors, team leaders and HR professionals who want to:

• Strengthen everyday leadership conversations
• Build greater ownership and accountability within teams
• Improve performance through development rather than direction
• Increase engagement and confidence at all levels
• Embed learning into daily work

Applicable across all sectors where development, engagement and performance matter.