Persuading & Influencing Skills
Persuasion and influencing skills training for professionals who need to shape thinking, build commitment and move others to action. This practical programme develops the ability to understand different perspectives, position ideas effectively and adapt approach to the audience. Participants learn how to influence without authority, handle resistance and gain buy-in for ideas, decisions and change in real workplace situations.
Description
The programmes within this Communication pillar are not “off-the-shelf” courses. They are designed as a menu of development options that can be combined, adapted and shaped to reflect what is really happening inside your organisation. What initially presents as a “communication problem” frequently turns out to be something deeper – a question of confidence, trust, conflict, influence or clarity of management.
These outlines are therefore best read as catalysts for discussion – prompts to help you reflect on how people currently communicate, where friction or misunderstanding arises and what kind of development will genuinely shift behaviour. In practice, the most effective solutions often draw on complementary elements from across our other pillars – Personal Development, Management and Leadership, Business Development and Senior-Level Leadership and Talent Development. Every intervention we deliver is built in partnership with you, around your culture, your people and the outcomes you need to achieve.
Course Objectives
By the end of the programme participants will be able to:
- Explain principles that support ethical influence
- Structure arguments that support decision-making
- Communicate with clarity and emotional intelligence
- Build rapport and credibility in professional interactions
- Identify and address concerns or objections effectively
- Apply influence techniques that support positive business outcomes
Course Outline
1. Foundations of Persuasion and Influence
- How influence supports progress and collaboration
- Principles of persuasive communication
2. Persuasion Strategies
- Building strong arguments aligned to stakeholder needs
- Making messages compelling and relevant
3. Communication for Influence
- Speaking with confidence and clarity
- Using stories and examples to connect emotionally
4. Building Trust and Rapport
- Strengthening credibility through consistent behaviour
- Adapting approach to different personalities and styles
5. Responding to Resistance
- Understanding what may block buy-in
- Strategies to help move conversations forward
6. Ethical Influence
- Ensuring integrity and respect in influencing behaviour
- Creating shared success and collaboration
Prerequisites
There are no specific prerequisites for this course.
Related Certifications
Attendees may also be subsequently interested in
- Developing Negotiation Skills
Who should attend
This programme is suitable for professionals who:
- Communicate proposals or ideas to stakeholders
- Need others’ support or agreement to deliver results
- Work across teams, departments or clients
- Want to strengthen personal impact and influence
Applicable across all industries and career levels.
Contact us to train your team
Looking to upskill your team? We offer tailored training designed around your needs. Flexible formats, expert instructors, real impact. Get in touch — your next training starts here.
