Stakeholder Analysis – Effectively Managing Stakeholders

The programmes within this Business Development pillar are not “off-the-shelf” courses. They are designed as a menu of development options that can be combined, adapted and shaped to reflect how your organisation actually creates value, wins work and sustains client relationships. What appears to be a requirement for “sales training” often points to something deeper – commercial confidence, consultative thinking, internal collaboration or the ability to articulate value with credibility.

These outlines are therefore best read as catalysts for discussion – prompts to help you reflect on how opportunity is identified, pursued and converted and what kind of development will genuinely shift commercial behaviour. In practice, the most effective solutions often draw on complementary elements from across our other pillars – Communication, Personal Development, Management and Leadership and Senior-Level Leadership and Talent Development. Every intervention we deliver is built in partnership with you, around your culture, your people and the outcomes you need to achieve.

By the end of this programme participants will be able to:

• Explain the role stakeholders play in project and organisational success
• Identify and categorise stakeholders using practical tools
• Assess influence, interest and potential impact
• Anticipate concerns, resistance and support
• Develop tailored engagement and communication strategies
• Apply stakeholder analysis to real workplace challenges

1. Introduction to Stakeholder Analysis

• Why stakeholders determine success or failure
• Common causes of misalignment

2. Identifying Stakeholders

• Internal and external stakeholder groups
• Sources of insight and blind spots

3. Mapping Influence and Interest

• Using practical stakeholder models
• Understanding power, impact and dependency

4. Understanding Stakeholder Perspectives

• Exploring drivers, concerns and priorities
• Anticipating response and resistance

5. Engagement and Relationship Planning

• Tailoring communication and involvement
• Building transparency and trust

6. Managing Challenge and Conflict

• Recognising early signs of misalignment
• Maintaining momentum in difficult situations

There are no specific prerequisites for this course.

Attendees may also be subsequently interested in

• Human Relations and Interpersonal Skills

Project managers, team leaders, functional managers and professionals who want to:

• Improve the success rate of projects and initiatives
• Strengthen influence without relying on authority
• Anticipate resistance and manage expectations
• Build stronger working relationships across boundaries
• Communicate with greater clarity and impact

Applicable across all sectors where cooperation, alignment and influence determine outcomes.